Fremont, CA – April 13, 2025 Tesla (NASDAQ: TSLA) today unveiled its newest addition to the Cybertruck lineup—a more affordable Long Range Rear-Wheel Drive (RWD) variant aimed at broadening the appeal of its electric pickup trucks in the competitive North American market.
A Competitive Price Point with Extended Range
Priced at $69,990 before incentives, the new Cybertruck Long Range RWD is positioned as the most accessible option among the Cybertruck family. After applying the federal electric vehicle tax credit of $7,500, buyers could potentially secure the vehicle for as low as $62,490. This strategic pricing move comes as Tesla faces mounting competition from traditional automakers pivoting to electric truck models, and it underscores CEO Elon Musk’s commitment to making cutting-edge EV technology available to a wider audience.
According to data from Tesla’s official website, this variant is engineered to deliver an estimated range of approximately 350 miles on a single charge. Customers opting for the available soft tonneau cover—a $750 accessory—may even see that range extend to an estimated 362 miles. The advanced battery system, coupled with Tesla’s rapidly expanding Supercharger network, enables the vehicle to add up to 147 miles of range in just 15 minutes of charging.
Balancing Cost with Key Trade-Offs
While the new model offers an attractive price and impressive range, it does so by trimming some of the luxury features found in the higher-tier Cybertruck variants. Notably, the Long Range RWD model excludes amenities such as the powered tonneau cover, adaptive suspension, rear lightbar, and an integrated rear screen. Tesla has confirmed that these omissions were a deliberate move to lower production costs and pass the savings on to consumers, ultimately making the Cybertruck more competitive in a rapidly evolving market.
Initial deliveries for the new Cybertruck Long Range RWD are slated to begin in June or July 2025, with the vehicle currently available exclusively to U.S. customers. Tesla’s move comes against the backdrop of robust market anticipation, as the automaker seeks to capitalize on the growing demand for electric pickups—a segment that has witnessed a surge in consumer interest amid ongoing efforts toward electrification by legacy truck manufacturers.
Global Market Implications and Industry Response
Global automotive analysts have lauded Tesla’s decision to offer a more budget-friendly Cybertruck variant. According to sources from Bloomberg and CNBC, this model is expected to not only accelerate sales volumes in North America but also set the stage for potential international rollouts in markets where EV adoption is accelerating. “Tesla continues to push the envelope in terms of value and performance,” commented a leading industry analyst. “By optimizing the balance between cost and capability, Tesla is likely to expand its customer base—especially among buyers new to the electric truck segment.”
Moreover, the introduction of an affordable yet high-performing Cybertruck adds another competitive edge as traditional truck makers and emerging EV startups grapple with their own product strategies. The new model, with its blend of extended range and rapid charging capabilities, demonstrates Tesla’s ongoing innovation in battery technology and supply chain efficiency.
Investor Sentiment and Future Prospects
In the wake of the announcement, Tesla’s stock has experienced steady trading activity. Investors remain cautiously optimistic as they await the real-world performance data of the new Cybertruck Long Range RWD. Market watchers note that this launch is an important step in Tesla’s broader strategy to maintain its technological lead while penetrating new segments of the automotive market.
As consumers and investors alike digest the new data, all eyes will be on Tesla in the coming months. The success of the Cybertruck Long Range RWD could catalyze further expansion of Tesla’s electric truck lineup, solidify its leadership position in the EV market, and redefine consumer expectations in the midst of rapidly changing automotive trends.
